Case Studies No.1

Case Study about Tom's Maine and its founder, Tom Chappell:

We found out that the best ethical behavior describes Tom’s of Maine and their founders, Tom Chappell are the utilitarian view and the moral-rights view. First, utilitarian view is described as an ethical behavior that delivers the greatest good to the most people. Tom Chappell and his company made their very best to gain profit while serving the community well. To be concerned with the community and even to the world is one of his views or principles. Second, moral-rights view is described as the ethical behavior that respects and protects fundamental rights. One significant example of this is the style of how products (Tom’s Maine) were made. All products of Tom’s Maine were made with all-natural ingredients and were package using recycled material whenever possible. Tom’s Maine waited seven years and spends about ten times the usual sum to get the American Dental Association’s seal of approval for its fluoride toothpastes just for avoiding the controversial practice of animal-testing. Tom Chappell, have particular programs that helps its employees to be more progressive on their fields and also it gives them the opportunity to reach out and to be able to render their services in many charitable organizations in the country for free. In this case, the Company and the Founder itself have these moral-rights view and utilitarian view of ethical behavior since they were able to serve the community while gaining profit and protect not only the rights of Mother Nature but also the fundamental rights of its employees.

Tom Chappell’s views were the most important factors that made the company (Tom’s Maine) successful. First of all, he was a nature-lover, producing products made all by natural ingredients and recycling things whenever it’s possible. Second, he thinks about his customers, he was making profits while acting in a responsible manner. Third, he thinks what his customers or buyers think. Tom’s of Maine distinguish itself from other companies by stressing the “common good” in its entire endeavor. Fourth, he loves his employees. He gave them benefits such as fair pay, helping individual employees earn their high school equivalency degrees and develop skills for new positions. Lastly, the most important view or principle of Tom Chappell, IDEALISM, means sticking to one’s principles and ethics even in the face of pessimistic analysts and naysayers. These are the factors that made Tom Chappell’s company successful for more than three decades now.

Tom Chappell follows Proactive kind of strategy. Proactive Strategy is defined as a design which meets all the criteria of social performance, including discretionary performance. As what I have read in the article, Tom Chappell’s company is very aware of what their consumers think about their particular products.

Tom Chappell made a great leap in the field of management. For three decades now, he and his company are still continuing to innovate for effective and efficient productivity while sticking to its principles and ethics.